Companies within e-commerce possess different online tools to help identify where customers are coming from, what items they are frequently looking at, and how to best optimize the online shopping experience. The retail experience, however, is very different and requires the use of physical tools. One of the oldest methods of gathering data on retail shoppers is through a people counting system, and many of your favorite retail stores will have one currently installed. Traditional people counting systems are sufficient, though many organizations wish the data collected was more accurate and well-rounded. In this article, we will discuss the benefits of using security cameras with people counting capabilities and how it can improve retail operations.

Any company that accepts or produces credit cards must be PCI compliant, which brings forth a series of requirements that a company must adhere to. In this article, we’re going to primarily address PCI DSS (data security standards), the more broadly applicable standard, and explain what type of security camera system you need to be compliant.

Customer counters are one of the most common pieces of retail technology, but they can vary in accuracy. Without accurate data, a people counting system can practically be useless for a business. In order for a store to increase and optimize sales, reliable data must be gathered first, and the counting system must properly be vetted.

Most companies that purchase security cameras do it generally for one simple reason - insurance.  The reason that they’re purchased like insurance is that they’re primarily used AFTER an event.